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Your Marketing Team’s Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.

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Paige from Sweet Fish

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Your view count just got softer

Sep 3, 2026

•

4 min read

Your view count just got softer

Why YouTube’s update calls for sharper reporting

Paige Peterson
Paige Peterson
Your audience doesn’t owe you attention

Aug 13, 2026

•

3 min read

Your audience doesn’t owe you attention

Build videos they’d choose to watch.

Paige Peterson
Paige Peterson
Yes, videos absolutely matter in AI search

Aug 6, 2026

•

5 min read

Yes, videos absolutely matter in AI search

But unstructured video is hurting you

Paige Peterson
Paige Peterson
Everyone wants more video.

Jul 30, 2026

•

4 min read

Everyone wants more video.

More formats. Same team. Same budget.

Paige Peterson
Paige Peterson
Views Are Not a Video Strategy

Jul 23, 2026

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4 min read

Views Are Not a Video Strategy

Different videos need different scoreboards.

Paige Peterson
Paige Peterson
Your podcast needs to do more than podcast

Jul 9, 2026

•

4 min read

Your podcast needs to do more than podcast

The show is the engine. The formats do the work.

Paige Peterson
Paige Peterson
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Your Marketing Team's Video Brief

Your Marketing Team's Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.


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