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Your Marketing Team’s Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.

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Paige from Sweet Fish

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The repurposing trap

Oct 15, 2026

•

2 min read

The repurposing trap

Are we saving on production just to spend more on distribution?

Paige Peterson
Paige Peterson
72 versions of the same bad idea

Oct 8, 2026

•

4 min read

72 versions of the same bad idea

Meta can multiply executions. The idea still has to come from somewhere.

Paige Peterson
Paige Peterson
Your shorts sequel strategy

Oct 1, 2026

•

3 min read

Your shorts sequel strategy

Why repeatable formats are the next move for B2B video

Paige Peterson
Paige Peterson
Your video hook is now testable

Sep 24, 2026

•

3 min read

Your video hook is now testable

Why this new feature is so dang important (& what to do about it)

Paige Peterson
Paige Peterson
How to make video worth citing

Sep 17, 2026

•

4 min read

How to make video worth citing

A practical playbook for building video that shows up in AI search

Paige Peterson
Paige Peterson
The playground and the proof

Sep 10, 2026

•

5 min read

The playground and the proof

How to use short and long-form without flattening your strategy

Paige Peterson
Paige Peterson
...
Your Marketing Team's Video Brief

Your Marketing Team's Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.


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