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Your Marketing Team’s Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.

Written by

Paige from Sweet Fish

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Your podcast needs to do more than podcast

Jul 9, 2026

•

4 min read

Your podcast needs to do more than podcast

The show is the engine. The formats do the work.

Paige Peterson
Paige Peterson
Stop waiting for your experts to become creators

Jul 2, 2026

•

3 min read

Stop waiting for your experts to become creators

Build the format around them.

Paige Peterson
Paige Peterson
Most testimonials sound like hostage statements

Jun 18, 2026

•

4 min read

Most testimonials sound like hostage statements

Evidence > Compliments

Paige Peterson
Paige Peterson
AI made content easier

Jun 11, 2026

•

4 min read

AI made content easier

That’s why taste got more valuable

Paige Peterson
Paige Peterson
Same footage. Different job.

Jun 4, 2026

•

4 min read

Same footage. Different job.

Why copy-paste distribution leaves value on the table.

Paige Peterson
Paige Peterson
The AI shortlist problem

May 28, 2026

•

4 min read

The AI shortlist problem

getting surfaced is only half the job

Paige Peterson
Paige Peterson
...
Your Marketing Team's Video Brief

Your Marketing Team's Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.


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