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The repurposing trap

Oct 15, 2026

•

2 min read

The repurposing trap

Are we saving on production just to spend more on distribution?

Paige Peterson
Paige Peterson
72 versions of the same bad idea

Oct 8, 2026

•

4 min read

72 versions of the same bad idea

Meta can multiply executions. The idea still has to come from somewhere.

Paige Peterson
Paige Peterson
Your shorts sequel strategy

Oct 1, 2026

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3 min read

Your shorts sequel strategy

Why repeatable formats are the next move for B2B video

Paige Peterson
Paige Peterson
Your video hook is now testable

Sep 24, 2026

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3 min read

Your video hook is now testable

Why this new feature is so dang important (& what to do about it)

Paige Peterson
Paige Peterson
How to make video worth citing

Sep 17, 2026

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4 min read

How to make video worth citing

A practical playbook for building video that shows up in AI search

Paige Peterson
Paige Peterson
The playground and the proof

Sep 10, 2026

•

5 min read

The playground and the proof

How to use short and long-form without flattening your strategy

Paige Peterson
Paige Peterson
Your view count just got softer

Sep 3, 2026

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4 min read

Your view count just got softer

Why YouTube’s update calls for sharper reporting

Paige Peterson
Paige Peterson
Your audience doesn’t owe you attention

Aug 13, 2026

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3 min read

Your audience doesn’t owe you attention

Build videos they’d choose to watch.

Paige Peterson
Paige Peterson
Yes, videos absolutely matter in AI search

Aug 6, 2026

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5 min read

Yes, videos absolutely matter in AI search

But unstructured video is hurting you

Paige Peterson
Paige Peterson
Everyone wants more video.

Jul 30, 2026

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4 min read

Everyone wants more video.

More formats. Same team. Same budget.

Paige Peterson
Paige Peterson
Views Are Not a Video Strategy

Jul 23, 2026

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4 min read

Views Are Not a Video Strategy

Different videos need different scoreboards.

Paige Peterson
Paige Peterson
Your podcast needs to do more than podcast

Jul 9, 2026

•

4 min read

Your podcast needs to do more than podcast

The show is the engine. The formats do the work.

Paige Peterson
Paige Peterson
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Your Marketing Team's Video Brief

Your Marketing Team's Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.


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