Nic D

3 things that B2B content marketers can learn from this successful creator

Biggest Content Marketing ICK of them all 😷

Want major reach and content marketing success? Better pump out tens of keyword-stuffed blogs, open an account on every single platform and endlessly share those blogs.

Video Killed the Radio Star, or Did It? 🤔

Are TikTok and YouTube Shorts really the grim reaper for long-form videos? Remember when they said video killed the radio star? Well, switch on the radio.

Hand Raisers vs Learners: Nurturing the 97%

What even is thought leadership? ❌ C-Suite

Thought leadership is B2B’s hottest currency — but the market has been overrun by counterfeits.

Is the Hashtag Era Over? What Socials Really Care About

Want to know what’s really going to work on socials? Step back and look at what they’re promoting.

Results are in, we have a champion... and a surprising loser

Summer 2023 is a wrap and we’re looking back on the biggest marketing wins and losses of the season.

LinkedIn’s Cool New Trick

LinkedIn launched something that’s ACTUALLY useful. And you need to jump in before it gets crowded.

Attribution is a treasure map

Let’s talk attribution — even if most attribution conversations are about as welcome as the aliens in that one Indiana Jones movie we don’t talk about.

Brand vs. Revenue - Decoding the controversy

Not too long ago, Kyle Lacy shared his version of this particular hot take. To understand what makes this take such a spicy marketing meatball, let’s take a time-traveling adventure through marketing’s recent past.

Skynet Takes Over: Are Marketers Doomed?

ChatGPT and other generative AI is here. It’s spooky, unsettling, and has left marketers and middle-school English teachers everywhere quivering in fear.

cold pitch...in the comments?

Unless you work at a funeral home, finding new channels for outreach is usually a good idea. And you should absolutely be trying this — it’ll most likely lead to some great results.