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Oliver Buchannon
Paige Peterson
Same footage. Different job.

Jun 4, 2026

•

4 min read

Same footage. Different job.

Why copy-paste distribution leaves value on the table.

Paige Peterson
Paige Peterson
The AI shortlist problem

May 28, 2026

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4 min read

The AI shortlist problem

getting surfaced is only half the job

Paige Peterson
Paige Peterson
Consistency isn’t strategy

May 21, 2026

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4 min read

Consistency isn’t strategy

Start with moments, not Mondays

Paige Peterson
Paige Peterson
Your video strategy is missing the middle

May 14, 2026

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4 min read

Your video strategy is missing the middle

The content gap between “I’ve heard of you” and “I trust you”

Paige Peterson
Paige Peterson
Everyone has video now.

May 7, 2026

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4 min read

Everyone has video now.

The problem, the differentiator, and your video impact checklist

Paige Peterson
Paige Peterson
A weak hook can bury a strong strategy

Apr 30, 2026

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3 min read

A weak hook can bury a strong strategy

Why the first 5 seconds decide whether your best ideas ever get seen

Paige Peterson
Paige Peterson
Hooks don’t save a bad strategy

Apr 23, 2026

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3 min read

Hooks don’t save a bad strategy

Why optimizing the first 3 seconds won’t fix the next 30 minutes

Paige Peterson
Paige Peterson
Skits win. But are they first?

Apr 16, 2026

•

5 min read

Skits win. But are they first?

Why humor videos are an accelerator, not a strategy

Paige Peterson
Paige Peterson
200B views ≠ 200B buyers

Sep 12, 2025

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7 min read

200B views ≠ 200B buyers

Shorts = reach. Long-form = revenue.

Paige Peterson
Paige Peterson
11+ weekly posts. For real?!?

Sep 5, 2025

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10 min read

11+ weekly posts. For real?!?

the only frequency rule that matters

Paige Peterson
Paige Peterson
75% want peer opinions first

Aug 29, 2025

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7 min read

75% want peer opinions first

The real reason your brand voice isn’t cutting through

Paige Peterson
Paige Peterson
ABM ≠ cupcakes & podcasts

Aug 22, 2025

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8 min read

ABM ≠ cupcakes & podcasts

Here’s what the top teams are doing differently

Paige Peterson
Paige Peterson
93.7% say trust drives ROI

Aug 15, 2025

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8 min read

93.7% say trust drives ROI

“soft metrics” close hard deals

Paige Peterson
Paige Peterson
Video wins?

Aug 8, 2025

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7 min read

Video wins?

The data is in: video drives trust, reach, and conversions

Paige Peterson
Paige Peterson
65% of B2B content = wasted

Aug 1, 2025

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7 min read

65% of B2B content = wasted

how to fix your content waste problem

Paige Peterson
Paige Peterson
The 76% stat you missed

Jul 25, 2025

•

6 min read

The 76% stat you missed

you’ve been feeding your funnel backwards

Paige Peterson
Paige Peterson
73% trust bold content

Jul 18, 2025

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6 min read

73% trust bold content

Is being agreeable killing your pipeline?

Paige Peterson
Paige Peterson
Misalignment kills 40% of B2B deals

Jul 11, 2025

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6 min read

Misalignment kills 40% of B2B deals

These silent influencers kill deals

Paige Peterson
Paige Peterson
50% lift in search CTR

Jun 27, 2025

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6 min read

50% lift in search CTR

How to stop fighting and start leveraging AI overviews

Paige Peterson
Paige Peterson
+35% time on page

Jun 20, 2025

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6 min read

+35% time on page

The content audit that goes beyond traffic and rankings

Paige Peterson
Paige Peterson
7.5x more wins with multithreading

Jun 6, 2025

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7 min read

7.5x more wins with multithreading

It starts in marketing, and ends with sales

Paige Peterson
Paige Peterson
52% say ‘No’ to AI content

May 30, 2025

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6 min read

52% say ‘No’ to AI content

How to beat the fatigue (without dropping your tech)

Paige Peterson
Paige Peterson
 63% are getting AI traffic

May 23, 2025

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6 min read

63% are getting AI traffic

GEO is closing deals before sales even logs in.

Paige Peterson
Paige Peterson
Forget Paid Ads. Activate Your People.

May 16, 2025

•

8 min read

Forget Paid Ads. Activate Your People.

13× more conversions and massive reach

Paige Peterson
Paige Peterson
 80% promo, 20% creation?

May 9, 2025

•

7 min read

80% promo, 20% creation?

Time to give distribution the attention it deserves

Paige Peterson
Paige Peterson
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Your Marketing Team's Video Brief

Your Marketing Team's Video Brief

For B2B marketing teams that take video seriously. Real examples, clear strategy, every Thursday.


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